It eventually led to a popular viral marketing campaign which had Mustafa responding to various Internet comments in short YouTube videos on Old Spice's YouTube channel. The Man Your Man Could Smell Like – A television commercial starring Isaiah Mustafa reciting a quick, deadpan monologue while shirtless about how "anything is possible" if men use Old Spice. – Banner ads from this mortgage company feature endless loops of cowboys, women, aliens, and office workers dancing. As of 2013 it was the most shared ad of all-time. It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular.
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